Smokefree Aotearoa 2025

In March 2011 the New Zealand Government committed to a goal of New Zealand becoming smokefree by 2025. This was in response to the recommendations of a landmark Parliamentary inquiry by the Māori Affairs select committee.

The term ‘smokefree’ was intended to communicate an aspirational goal and not a commitment to the banning of smoking altogether. On that basis, the Government agreed to reduce smoking prevalence and tobacco availability to minimal levels, thereby making New Zealand essentially a Smokefree nation by 2025.

What does Smokefree New Zealand 2025 mean?

  • Our children and grandchildren will be free from exposure to tobacco and tobacco use 
  • The smoking prevalence across all populations will be less than 5% - the goal is not a ban on smoking 
  • Tobacco will be difficult to sell and supply

Many organisations have adopted the Government’s goal and are prioritising work that will contribute to making this a reality. 

For more information on what these organisations are doing check out their websites.


Smokefree 2025